Analiza specificului informational pentru comunicarea financiara
THE ANALYSIS OF THE INFORMATION SPECIFY FOR FINANCIAL COMMUNICATION

Summary/Abstract: The present work is proposing to analyze the financial communication from the point of view of it’s specify information. The idea of this analysis is started from the premise that a financial image, in the same time favorable and powerful, represent today a major strategically preoccupation for all companies. The stock of a company represents today products whose prices are very much related with the way they communicate with the target public. Financial communication is referring to an extreme heterogeneous target: institutional investors, shareholders, banks, debt organism, financial analysts and journalists. The most interested in the area of financial information proved to be portfolio owners, such: individual investors; financial investments societies, institutional investors. On the Romanian market the most trade titles are stocks. For a decision about the value of a stock the investor must have various information, starting with the general, about the economic, monetary and fiscal policy, evolution of the interest ratio, inflation conditions to the information specify for the emitting stock society and stock information presented in the bulletins of the courses for the quotation stock or other specialized publications. The evaluation of the stocks for tacking decision of buying or selling to the stock exchange is made starting from the analysis of the economic and financial situation of the emitting company and in this analysis use a number of indicators, such: indicators for the financial potential, indicators of the financial-economic results, indicators of the efficiency of the utilization of the financial potential.

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