Intellectual property. Its relevance for the management control
Intellectual property. Its relevance for the management control

Summary/Abstract: This paper analyses the importance of intellectual property rights, especially trademarks, patents, software and know-how transfer for the management of an enterprise. These rights also involve legal question, such as the lawsuit between Apple and Samsung. It also contains the most valuable trademarks of the world and its countries of origin. It provides an estimation of the way these goods are dealt with by an enterprise, even if they are only virtual, by the renewal of the way their business is made such as in the case of Amazon, where all business is virtually closed.

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