КОМУНИКАЦИОННИ СТРАТЕГИИ ЗА ПОПУЛЯРИЗИРАНЕ НА ПРОДУКТИ НА КУРТУРНО- ИСТОРИЧЕСКИЯ ТУРИЗЪМ
COMMUNICATION STRATEGIES FOR PROMOTION CULTURAL AND HISTORICAL TOURISM PRODUCTS

Summary/Abstract: Cultural tourism is developing as one of the most successful industries in different countries. Basis for its approval is primarily the potential of cultural heritage, which is perceived as a strategic source of overall socio-economic development of individual regions. According to international surveys culture is one of the main motivating factors for tourist trips in the world. Advertising of cultural and historical sites is the main thing that attracts attention when presenting the Bulgarian national tourist product in Germany, Romania, Russia, Ukraine, Poland and Sweden. For this reason it is necessary and other marketing tools to promote the cultural and historical sites such as, public relations and event marketing, aiming to present the country as a well known and preferred year-round tourist destination with clearly recognizable national identity and culture preserved and nature, occupying a leading position among the top five destinations in Central and Eastern Europe.

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