Storytelling as the bearer of the change ideology Cover Image

Storytelling u ulozi nositelja ideologije promjene
Storytelling as the bearer of the change ideology

Author(s): Marija Putica
Subject(s): Politics / Political Sciences, Communication studies, Political psychology, Politics and communication, Politics and society, Sociology of Culture, Sociology of the arts, business, education, Film / Cinema / Cinematography, Sociology of Politics, Sociology of Art
Published by: Filozofski fakultet Sveučilišta u Mostaru
Keywords: storytelling; ideology; memory; change; power; film industry; mass media; computer games

Summary/Abstract: In the paper the author analyses and presents through practical examples the use of storytelling as the bearer of the persuasion and change ideology. The course of usage is presented through its inception in film industry, mass media to virtual reality. The author has explained how storytelling became part of the panoptic view and participation in the hegemony of power in such way that it assures the rules for behaviour as well as the pedagogy of change. In this paper storytelling is presented as the memory keeper and bearer of strategic project because it possesses the power which cannot be manifested in the control and discipline but in the collective story and memory.

  • Issue Year: 2/2016
  • Issue No: 1
  • Page Range: 281-296
  • Page Count: 17
  • Language: Croatian