Въздействие на националния брандинг върху националната идентичност
The Impact of National Branding on National Identity

Summary/Abstract: "The Impact of National Branding on National Identity" by Boryana Gosheva examines the efforts of post-Communist Bulgaria to rethink its national image in favor of branding of the nation. The aim of the programs of building national brand is to create and position the new image to the outside world as well as to revive national pride. Through critical interpretive approach, this article presents an analysis of the symbolism in branding campaigns of Bulgaria.

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