ПР-посланието - между ефективната манипулация и спама
PR Message - Between Effective Manipulation and Spam
Author(s): Elena DragostinovaSubject(s): Media studies, Communication studies, Theory of Communication
Published by: Нов български университет
Keywords: PR message; new technologies; platforms; spam;
Summary/Abstract: The text by Elena Dragostinova "PR Message - Between Effective Manipulation and Spam" focuses on the content and quantity of messages the institutions broadcast about themselves. The article expresses the assumption that the PR message still has yet to take full advantage of the variety of platforms provided by the new technologies; to build adequate content and form, according to the specifics of each platform.
Journal: Годишник на департамент "Масови комуникации"
- Issue Year: 20/2015
- Issue No: 1
- Page Range: 164-168
- Page Count: 5
- Language: Bulgarian