Роля на дигиталната среда за потребителите, компаниите и марките. Нови тенденции в маркетинга и потребителското поведение
Impact of digital environment on consumers, companies and brands. New tendencies in marketing and consumer behavior
Author(s): Mirena TodorovaSubject(s): Economy, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Софийски университет »Св. Климент Охридски«
Keywords: marketing research; digital; online; new media; consumer; marketing strategy
Summary/Abstract: The study investigates current tendencies in marketing and consumer behavior, concerning the era of fast developing digital environment and importance of new media. There are new ways of ways of influencing consumers, which have strategic importance.
Journal: Годишник на Стопанския факултет на СУ „Св. Климент Охридски“
- Issue Year: 13/2016
- Issue No: 1
- Page Range: 333-355
- Page Count: 23
- Language: Bulgarian