MARKETINGUL PRODUSELOR FARMACEUTICE. STUDIU DE CAZ: FARMACIA GROZESCU
Pharmaceutical products marketing. Case study: Grozescu pharmacy
Author(s): Dorina Ardelean, Daniela PopaSubject(s): Economy
Published by: Editura Universităţii Vasile Goldiş
Keywords: pharmaceutical marketing; seek people; supplier; consumer.
Summary/Abstract: In the paper the issue of pharmaceutical marketing and the events that happened on the pharmaceutical market in Romania during the last year are treated. The essence of pharmaceutical marketing consists in the complex exchanges of goods and pharmaceutical services between interested parts: seek people, doctors, pharmacists, health units and intermidiars.
Journal: Studia Universitatis Vasile Goldiş, Arad - Seria Ştiinţe Economice
- Issue Year: 19/2009
- Issue No: 1
- Page Range: 66-75
- Page Count: 10
- Language: Romanian