Turizmusgazdaság a Balaton idegenforgalmi régióban
Tourism Industry in Balaton Touristic Region

Summary/Abstract: The main goal of our study is to present the main economic features of the active tourism enterprises operating in Lake Balaton Touristic Region. The further aim was to determine the position of economic performance of these enterprises of this region within Hungarian tourism industry.In general terms tourism is mentioned by the capacity, the arrivals and nights spent in the accommodation establishments. This study provides a different approach of tourism: it is shown as an economic sector through the data of the economic enterprises operating in tourism, and related services (leisure, catering units etc.)The economic enterprises of Balaton Region – actually the coverage – was collected from the database named Structural Business Statistics (SBS) managed by the Hungarian Central Statistical Office. In our work we had to overcome some difficulties (determination of tourism activities as an economic branch; fixing which economic enterprises shall be considered as active; exploring which enterprises have their local unit at the Lake Balaton) to get the most exact information possible.

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