Zarządzanie własnością intelektualną w agencji reklamowej – wstęp do zagadnienia
Management of Intelectual Property in Advertising Agency – Introduction to the Issue

Summary/Abstract: The essence of management, is the confident and efficient use of resources, the organization’s and the means to achieve certain goals. The advertising agency, in addition to human resources also has financial, tangible and intangible resources. However, of particular interest is intellectual property rights which has economic value and gives the advertising agency a powerful competitive edge. It is significant, therefore, that the management of intellectual property is effective. In this article, the author attempts to illustrates what the process involves.

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