On the Unexhausted Potential of Classical Advertising Media Cover Image

За неизчерпания потенциал на класическите рекламни средства
On the Unexhausted Potential of Classical Advertising Media

Author(s): Michal Stoyanov
Subject(s): Economy
Published by: Стопанска академия »Д. А. Ценов«
Keywords: printed advertising materials; promotional policy; brochure; commercial business

Summary/Abstract: The present article reviews the nature, significance, characteristics and state of the use of advertising brochure as an information tool of exchange agents in retail trading with consumer goods. The strategy for achieving better awareness and impact on consumer expectations associated with commodity supply is a key issue in using printed advertising materials. It was confirmed on the basis of the study carried out, that even under the con-ditions of economic instability and under the ongoing crisis processes in economy the printed advertising materials retain their relevance and economic viability as an eco-nomic and information channel for commercial companies.

  • Issue Year: 2/2012
  • Issue No: 2
  • Page Range: 123-136
  • Page Count: 14
  • Language: Bulgarian