O NIEKTÓRYCH STRATEGIACH KSZTAŁTOWANIA OPINII I PERCEPCJI W RECENZJI FILMOWEJ
ON CERTAIN STRATEGIES FOR FORMING OPINION AND PERCEPTION IN FILM REVIEWS

Summary/Abstract: The aim of this study is to analyse the discourse as a way of using language for speci c purposes. Therefore, this paper attempts to identify the manner in which discursive and communicative strategies are created in contemporary lm reviews (2011–2012). The research is based on the corpus consisting of forty French articles from the web pages of different lm magazines and portals, describing the famous French comedy “Intouch- ables” (2011). The mentioned strategies refer to one of the stages of development of global meaning in the discourse by journalists selecting and categorising the information they wish to provide to their addressees. Since media discourse (in particular, opinion-forming press) reject the simple reference, the analysis focuses on the description and categorisation of three strategies, used in order to identify events, objects and people, activating the hidden and connotative meanings, i.e. various types of misinformation caused by implications, presuppositions, cultural associations. The strategies contribute to the co-creation of human ways of thinking by introducing the audience to the conceptual universe of the addresser.

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