Media in Kosovo – Long Walk to Modernity
Media in Kosovo – Long Walk to Modernity

Summary/Abstract: In spite of the multi-million international investment to establish democratic media in post-war Kosovo, media in the young republic continue to underperform. On the 2011/12 Press Freedom Index, Kosovo ranked on the 86th position worldwide. The article sheds a light on the reasons for this dilemma by assessing strategies, successes and failures of media development actors. For this purpose, two groups of stakeholders were identified and interviewed both quantitatively and qualitatively: international media assistance actors as well as local journalists, media owners and experts. The leading question of the study at hand is: How far did the international development strategy succeed in transforming Kosovar media towards greater plurality, commercialization, professionalization and de-politicization? The findings suggest that media assistance actors focused too little on economic sustainability (i.e. commercialization) or, if this was done, fragile economic and political conditions proved detrimental. Also, development actors have focused too long on ad-hoc training sessions as well as on supporting different competing media outlets, thus creating a congested market. In comparison, wherever media framework institutions were supported, the success was more clearly visible.

• Details
• Contents