КОМУНИКАЦИОННИ КАНАЛИ ЗА РАЗПОЗНАВАЕМОСТ НА БЪЛГАРСКИЯ ТУРИСТИЧЕСКИ ПРОДУКТ НА МЕЖДУНАРОДНИЯ ПАЗАР
COMMUNICATION CHANNELS FOR RECOGNITION AND ATRACTIVNESS OF BULGARIAN TOURIST PRODUCT TO THE INTERNATIONAL MARKET
Author(s): Zlatina KaradjovaSubject(s): Economy, National Economy, Marketing / Advertising, Tourism, ICT Information and Communications Technologies
Published by: Бургаски свободен университет
Keywords: communications channels; tourist product; social networking; integrated communications
Summary/Abstract: The future of tourism is impossible without open communication, the main elements of which in the new digital world should be: blog, video, social networking; Email Marketing. Modern tourists want their money to get the most - quality services and the best service. Implementation in the marketing process of a quality system for integrated communication channels and management of customer relationships will increase the chances of Bulgarian tourist product in the international market.
Journal: Съвременни управленски практики
- Issue Year: 2014
- Issue No: VIII
- Page Range: 260-267
- Page Count: 8
- Language: Bulgarian