АНАЛИЗ НА КОНКУРЕНТНАТА СРЕДА НА ЛИБЕРАЛИЗИРАНИЯ ЕНЕРГИЕН ПАЗАР В БЪЛГАРИЯ
ANALYSIS OF THE COMPETITIVE ENVIRONMENT ON THE LIBERALIZED ENERGY MARKET IN BULGARIA

Summary/Abstract: The object of the current article is competitive environment on the energy market in Bulgaria which is in a process of change from regulated to liberalized market of free competition. The article implies the significance of marketing strategy for the growing number of trading companies, functioning on this market. The authors have set the following objectives: 1) to state the unclear issues that trading companies currently face and the future market trends they will most probably witness; 2) to present the major market participants on the retail market of electric energy and the services they provide; as well as identify those characteristics that distinguish market leaders from the other traders; 3) to pinpoint those marketing approaches that will grant competitive advantages for the market leaders in the future.

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