Dezvoltarea diplomației publice. O analiză comparată între NATO și UE
The development of public diplomacy: A comparative analysis between NATO and the EU

Summary/Abstract: Considering that NATO, EU and other organizations tend to include public diplomacy elements in their official documents and strategies, we can say that states are no longer the exclusive actors in this field. Through this paper, I seek to identify some similarities and differences between NATO and EU’s public diplomacy. In this research I will also study how much of their soft power capabilities these organizations use, if they are used in order to influence rather internal than external audiences and if we can talk about elements of public diplomacy with involvements for development. Beyond these aspects, I will take into account the fact that Philip Seib claims that NATO should focus on using soft power in order to justify its hard power and try to see if there are differences in the goals that NATO and the EU target to reach through the implementation of some public diplomacy strategies.

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