A corpus-based approach to business English metaphors
A corpus-based approach to business English metaphors

Summary/Abstract: Conceptual metaphors refer to understanding one domain, Target Domain in terms of another, Source Domain by means of the entailments which establish between Source Domain and Target Domain. We can look at metaphors from different perspectives: cognitive, semantic, pedagogic. The different aspects in the research of metaphor are better explored and investigated with the help of corpora. Corpus-based approach enables an in-depth investigation both of the synchronic aspect and of the diachronic one. There are two possibilities of exploring a corpus electronically: corpus-based approach and corpus-driven approach. Corpus-driven approach represent a higher stage of electronic processing of the corpus, the results are interpreted automatedly. (Tognini-Bonelli, 2001, cited by Deignan 2008a). The corpus-based approach enables quantitative and qualitative research of the metaphor. Our tenet is that corpus-based approach provides the researcher with higher amounts of data for conducting a linguistic research.

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