Junaci našeg doba: Lik narko-bosa u kolumbijskim telenovelama
Heroes of our time. The figure of the drug-trafficker in Colombian narcotelenovelas

Summary/Abstract: This paper examines the representation of drug traffickers in Colombian narcotelenovelas. While the Colombian official discourse treats these characters as the embodiment of evil and cruelty, narcotelenovelas treat them as models of social mobility in countries characterized by social injustice. The figure of drug trafficker (narcotraficante) represented in Colombian TV series is constructed at the intersection of two myths: the ancient myth of the social bandit, a brave macho man who steals from the rich and gives to the poor, and the contemporary myth about the capitalist entrepreneur (a self-made man) who rises from poverty and marginality to a position of power and wealth.

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