Азиатското кино в България: поколенчески визии, масови стереотипи и трансформации (от „Шогун“ и Хон Гил Дон до отаку и халлю)
Asian film in Bulgaria: generational visions, mass stereotypes and transformations (from Shogun and Hong Kil Dong to Otaku and Hallyu)

Summary/Abstract: The contemporary popular idea of the East and the Asian film is a complex product depositing in its compendium a number of aspectual lines. Mnemonic communities, i.e. communities where memory plays a leading role in the reproduction of the clichéd, over generations, image also weighed in on the reception. This image may go down to posterity, but may also be replaced by more powerful cultural artefacts and phenomena that are actual and adequate to contemporaneity. This paper focuses on cinematic examples from Japan and Korea that have strongly influenced the generation of viewers of the late communist era, i.e. of the 1980s, tracing how these ideas have been transformed or even replaced by contemporary phenomena of the subcultures and the global cultural phenomena.

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