Изкуството на опаковката като провокация
The art of packaging as a challenge

Summary/Abstract: The study deals with a form of visual communication, packaging of goods and services, which is gradually becoming an art in its own right by dint of new technologies. In an era of mass consumption of goods and services and of hurrying busily people, abstract and ingenious solutions are required for the supply of goods that would attract the attention of consumers luring them into buying. The rapid development of technologies and media, styles and methods of design solutions make impact on the various forms, models and devices of packaging products rendering them more beautiful, but also functional, smart, funny and striking. Their aesthetics please the eye, tempting buyers for beauty is always arresting, occasionally boosting unnecessary consumption. One feels like buying goods just for the fun of marvelling their look, just to enjoy them, which has already turned them into artworks.

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