Маркетингови аспекти на етапите в създаването на българско игрално кино
Marketing aspects of the stages in Bulgarian feature film production

Summary/Abstract: The process of making a feature film is an integral whole of several major and autonomous to a degree stages. The assumption of a working marketing communication of a feature film seeking its best placing on the market relies on an analysis of the marketing aspects as early as the process of filmmaking rather than solely of the completed product. The specifics of each of these stages offer various options for using marketing instruments, which shows in the overall result of the substantial improvement in its communicativeness compared with the previously targeted by the authors audiences.

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