Uloga žena na talijanskoj televiziji
Women’s role in Italian television

Summary/Abstract: This paper examines some important assumptions for women’s role in Italian media, as well as the necessity, i.e. possibility, for radical change in communicating at the global level. Italian editor Anna Maria Mori says that modern values of nowadays reflect in manipulation as showing “beautiful face” on television and in newspapers articles. Quantitative and qualitative representation of women in Italian media was researched through four most viewed television channels in the area of Italy and these are RAI Uno, RAI Due, RAI Tre and Mediaset. Amelie Broccoli researches shown that, according to the television appearance in all the media, women take eighty percent of television space. The author of the documentary named Women body, Lorella Zanardo, confirmed that television and film industry show Italian women as beauty icons, therewith that their femininity is shown through marketing, in order to profit from the beauty of Italian women bodies in the best possible way. Women managed, only with their appearance, to enrich the informative and communicative media networks.

• Details
• Contents