CREATIVITY AND INNOVATION EXPLORATION: THE IMPACT OF CULTURAL DIVERSITY OF AN ORGANIZATION
CREATIVITY AND INNOVATION EXPLORATION: THE IMPACT OF CULTURAL DIVERSITY OF AN ORGANIZATION

Summary/Abstract: The perception of creativity and innovation are a vital tool of an organization survival is a top priority for managers especially of today’s global and technological environment. Creativity and innovativeness has no boundary and exist only in a free wheel atmosphere where diverse cultural workforces interact and free ideas are nurtured. Practically, the need for an inclusive approach is highly required by the organisation.The main purpose of the study is to demonstrate that different people can solve problems differently due to different characteristics and different personality aptitude.When an organisation implement a wide dimensional approach into the corporate culture to embrace different cultural diversity, would nurture-out creative solutions, which means innovation. In this way a company’s culture, meaning its unique capabilities to manage and create value from its people, attitudes, shared values and cooperative behaviour, becomes an increasingly important strategic weapon.Corporate culture as a term used to characterize how the managers and employees of particular companies tend to behave. This terminology or rather sub-cultural scenario helps to shape the senior management leadership styles to proactively categorize the kind of behaviours that would nurture innovativeness, openness, dynamic and better communication to achieve its objectives. Accordingly, when a firm promotes and setup distinctive corporate culture that enhances the sense of community, diversity and shared identity, it is definitely building a sustainable synergic tool to overcome problems.The paper examined the effects of homogenous and heterogeneous workforces of an organisation to create innovation and be very competitive. This is because creativity and innovativeness increases an organisation ability to surpass the existing economic propensity, with the opportunity to take on new market, grow more customers, discover new market niche, make profits and as well as satisfy shareholders.

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