Sustainable consumption – consumers’ reactions to CSR activities in Hungary
Sustainable consumption – consumers’ reactions to CSR activities in Hungary

Summary/Abstract: The significance of socially responsible consumption as well as the question regarding the knowledge and information that consumers may have about producers of consumer products are increasingly appearing in the literature. In the case of companies, responsible corporate operation and how to transfer this information from company to consumer have become key issues, especially over the last decade. Socially responsible consumption, which is the incorporation of social and environmental concerns by individuals in their consumption choices, is growing. The aim of this research is to verify the existence of different profiles of socially conscious consumers and to study their social representation of consumption.

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