Правни аспекти на използването на търговските марки в електронната търговия
Legal Aspects of Trademark Use in E-Commerce

Summary/Abstract: Currently, experts estimate the number of Internet users at approximately 400 mln people. They predict that in a two-three year's period, due to the introduction of a new generation mobile phones, making possible and common e-payment by them, this number would reach about 1 – 1,1 bln people. This is a huge market of resourceful, payable consumers. This new market puts forth new legal and economic problems and hence new rules and resolutions are needed. They are part of the dynamic process of globalization, which is developing due to the fast development of new Information & Communication Technologies. That is why, some of the new legal aspects of the use of Intellectual Property in E-commerce could not be foreseen and some problems could not be avoided a-priori. They occur in the collision between the real-world and cyberspace and they ask for new non-traditional decisions, rules and regulations. Such problems are due to the use of very similar/identical Trademarks/Service marks, registered in different countries by different owners under different jurisdictions, but used simultaneously in Internet and practically seen by every buyer on his computer, at one and the same time.

• Details
• Contents