IMPORTANCE OF CREDIBILITY’S FACTORS – AN ANALYSIS ON A PARTICULAR CATEGORY OF WEB SITES
IMPORTANCE OF CREDIBILITY’S FACTORS – AN ANALYSIS ON A PARTICULAR CATEGORY OF WEB SITES

Summary/Abstract: The purpose of this study is to identify the relative impact of each dimension in credibility evaluation of a general presentation commercial web site and the importance of these dimensions within the construct’s equation for a particular category of web sites. This research has two hypotheses: 1. The Real world feel is expected to have the most important impact in credibility evaluation. Ease of use, Expertise and Trustworthiness are expected to have an important impact as well; 2. For a particular web site category, we expect to identify similar and also different important dimensions within the construct’s equation comparing to those considered have a large impact for general presentation commercial web sites.

• Details
• Contents