A PROGRAM THAT SUPPORT THE ROMANIAN PRODUCTS AN IMPORTANT FACTOR TO STIMULATE CONSUMPTION OF NATIONAL PRODUCTS
A PROGRAM THAT SUPPORT THE ROMANIAN PRODUCTS AN IMPORTANT FACTOR TO STIMULATE CONSUMPTION OF NATIONAL PRODUCTS

Summary/Abstract: In this time the effects of the economic crisis are felling stronger every day, both consumers and companies are deeply affected. Implementing a program with the main objective to encourage the Romanian consumers to buy products manufactured in Romania seems to be a good solution. The main advantage of such a program is that by purchasing national products the companies that produce goods would continue there activity, thereby helping to preserve jobs. In this paper we take into consideration a number of issues that could be considered obstacles such as: the characteristics of the Romanian consumers, impact on Romanian consumers of national brands. Also, for our approach we analyze the experience of other programs of this kind carried out in our country and the experience of other countries that have attempted implementation of such programs.

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