CSR (CORPORATE SOCIAL RESPONSIBILITY) AND BUSINESS DEVELOPMENT, IN THE GLOBAL CRISIS
CSR (CORPORATE SOCIAL RESPONSIBILITY) AND BUSINESS DEVELOPMENT, IN THE GLOBAL CRISIS

Summary/Abstract: Both experts and practitioners agree that in context of the global crisis, CSR (Corporate Social Responsibility) has become an objective necessity, a means by which any economic system may become the most competitive and dynamic in the entire world. In fact, CSR is a new strategy, for those competitive actants from this century. The variety of CSR models offers as many opportunities for business development. Models, programs, campaigns, effective CSR activities should be designed in order to involve both management and employees. Opportunities and benefits of integrating CSR in business are shown both in theory and in practice. An analysis of firms in Romania which are using CSR is reporting that assuming social responsibility is leading to the development of business. Experience of those firms is beneficial to other companies that are beginning to realize the need to use the concept of corporate social responsibility as an effective tool in developing their sustainable competitiveness. This is because CSR is a profitable long term investment, on organizational and societal level.

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