THE DETERMINATION OF THE ECONOMIC AND FINANCIAL RISK- STRATEGIC PRINCIPLE IN THE ORGANIZATION AND DEVELOPMENT OF THE ACTIVITY OF THE ROMANIAN COMPANIE
THE DETERMINATION OF THE ECONOMIC AND FINANCIAL RISK- STRATEGIC PRINCIPLE IN THE ORGANIZATION AND DEVELOPMENT OF THE ACTIVITY OF THE ROMANIAN COMPANIE

Summary/Abstract: The article represents a study based on the approach, assessment and analysis of the economic and financial risk but also on the methodology and explanations used for justifying the importance and role of the risk as a probability factor in the firm’s incapacity of adapting to time and to the lowest cost of the financial environment’s modifications. Thus, the risk can be viewed as the inability of a firm to adapt to time and to the minimum cost to environmental changes. Viewed from this perspective, the risk affecting the activity of a company has as main business the business environment’s instability (item exogenous firm) and the trader's inability to counter in time and without high costs the effects caused by this continued evolution of the environment in which it acts . In this regard, a profitable activity today may become not profitable in the future due to unfavourable changes of the environmental conditions. It follows therefore that the risk is a permanent feature of the business of the company; it must implement adequate risk management mechanisms, highlighting rapidly the changes occurring and intervention measures. Business and risk have always been considered complementary concepts. Many companies are successful because of their ability to correctly recognize and to direct successfully all the risks resulting from the activities developed. Thus, we may say without being wrong, that risk represents an essential part in business.

• Details
• Contents