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Le rôle de la communication médiatique dans la formation des attitudes sociales
The role of media communication in shaping social attitudes

Author(s): Cristina Gelan, Elena Predescu
Subject(s): Social Sciences
Published by: Editura Fundaţia Andrei Saguna
Keywords: social attitude; „good citizen”; social marketing; prejudices

Summary/Abstract: Media improves the general and tehnical culture horizon it brings its contribution to artistic instruction, shoping the most different scientific-technical, professsional, artistic, ethical, legal, political, religious opinions, attitudes, beliefs and feelings. Yet, at the same time, some advertisements, obscene publica-tions, movies for adults, TV programs violence can have extremely serious consequences especially in children and teenagers’ consciousness and behaviour, the most vulnerable social group, shaping thinking and behavioural patterns, adapted to constraint and prejudice free ethics, that will further on determine the shaping of certain social attitudes.

  • Issue Year: 2010
  • Issue No: 1
  • Page Range: 47-54
  • Page Count: 8
  • Language: French