Budowanie proaktywnej strategii rozwoju uniwersytetu
Building university strategy
Author(s): Justyna M. BugajSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: development strategy; strategic management; university
Summary/Abstract: The text presents the concept of building a proactive strategy of universities. It was based on the analysis of published literature and strategic documents of Polish public universities and the author’s personal experience. Reflections began with the strategy and strategic management at universities. An approach to formulating development strategies follows; including a proactive strategy. The papers conclusion recommends the formation of a project team; which is dependent upon the size and complexity of the university. The findings of the project team also influences building university strategy. Strategy is understood as a declaration of action and a guide for the planned objectives.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2016
- Issue No: 420
- Page Range: 26-35
- Page Count: 10
- Language: Polish