SNA use of components connections analysis of business model Cover Image

Wykorzystanie SNA w analizie powiązań komponentów modelu biznesu
SNA use of components connections analysis of business model

Author(s): Anna Ujwary-Gil
Subject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: business model; components; social network analysis; SNA

Summary/Abstract: Social network analysis and/or organizational network analysis became an important element of research in the science of management with its accompanying (quantitative, qualitative, graphical) instruments, which allows to illustrate and explore any part of reality from the relationships and interdependencies perspective. This article attempts to analyze this interrelationship in the context of its impact and interdependencies that occur between defined business model components operating in the virtual reality sector. Network analysis has allowed to extract, using classical measures of centrality (degree and closeness), key components of business model. The author has also used the so-called sphere of influence, which, in turn, allows for the identification of busienss model components remaining in the direct interaction with “ego” component, occupying the central position in the network. A kind of simulation has been used by removing this central component to determine how this change has acctually shaped the changes in the other components measured by the total degree centrality of a node.

  • Issue Year: 2016
  • Issue No: 421
  • Page Range: 579-590
  • Page Count: 12
  • Language: Polish