Działania innowacyjne czynnikiem rozwoju przedsiębiorstwa
Innovation actions as a factor of company’s development

Summary/Abstract: In the article a topic concerning innovative actions which realized in a company in an effective way cause its development was taken into consideration. In the article two parts of it could be showed: theoretical and cognitive ones. The theoretical part of the article separates described innovation; types of innovation; building innovative potential by the company; innovation management; as well as methods and measures of innovation assessment. The goal of the following paper was the analysis of the literature in the framework of the article topic; as well as presentation of innovative actions taken by one of banks functioning in Poland; which caused its development. In the presentation case study method was used. Case analysis filled the cognitive part of the article. Effective realization of innovative actions; especially in the area of products and processes; leads to widely understood of company’s development; i.e. meeting customers’ requirements; good cooperation with partners; keeping up with market changes and actions of competitors.

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