FOOD MARKETING AS A RELEVANT DETERMINANT OF CHILDHOOD OBESITY: THE LINK BETWEEN EXPOSURE TO TV FOOD ADVERTISING AND CHILDREN’S BODY WEIGHT Cover Image
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FOOD MARKETING AS A RELEVANT DETERMINANT OF CHILDHOOD OBESITY: THE LINK BETWEEN EXPOSURE TO TV FOOD ADVERTISING AND CHILDREN’S BODY WEIGHT
FOOD MARKETING AS A RELEVANT DETERMINANT OF CHILDHOOD OBESITY: THE LINK BETWEEN EXPOSURE TO TV FOOD ADVERTISING AND CHILDREN’S BODY WEIGHT

Author(s): Steve Frechette
Subject(s): Social Sciences
Published by: Editura Fundaţiei România de Mâine
Keywords: food marketing; television advertising; childhood obesity

Summary/Abstract: The purpose of this study is to examine issues put forward by the public health community concerning child-targeted market¬ing practices, the scale of television’s impacts on the obesity wave, and the adverse consequences of unsuitable food marketing on children’s awareness, positions, food choices and consumption. I am specifically interested in how previous research investigated the ability of television watching to affect the quantity of unhealthy food eaten by children, the direct results of food advertising on children’s dietary regime and diet-associated health, and the function of media in childhood obesity. The literature on the relationship between the quantity of time children spend viewing television and their judgments to buy and eat unhealthy food, the effect of regulation and industry self-regulation on moderating children’s vulnerability to the advertising of junk foods and beverages, and the role of their subjection to food advertising in influencing their ordinary dietary consumption is relevant to this discussion. pp. 25–31

  • Issue Year: 16/2015
  • Issue No: 2
  • Page Range: 25-31
  • Page Count: 7
  • Language: English