About Car Advertising Discourse Cover Image

O dyskursie reklamowym samochodów
About Car Advertising Discourse

Author(s): Władysława Książek-Bryłowa
Subject(s): Applied Linguistics
Published by: Towarzystwo Naukowe KUL & Katolicki Uniwersytet Lubelski Jana Pawła II
Keywords: advertising;impression;car;written text;

Summary/Abstract: The author has studied five linguistic-semantic and cultural mechanisms used for the first impression in advertising cars. She has found that these measures aiming at making an impression include: headlines, untypical speech genres, placing the product in a very favorable cultural environment, cumulating valuing utterances and negative advertising.

  • Issue Year: 63/2015
  • Issue No: 06
  • Page Range: 167-179
  • Page Count: 13
  • Language: Polish