Рекламният мениджмънт — в процеса на постоянно обновление (Последни тенденции в науката за рекламата
Advetrising Management — in the Process of Permanent Renovation (Recent Tendencies in Advertisement Science
Author(s): Lada KushovskaSubject(s): Social Sciences
Published by: Институт по философия и социология при БАН
Summary/Abstract: "Recent Tendencies in Advertisement Science" — Summer Term in Boston University, Boston, 28 July—9 August 1993
Journal: Социологически проблеми
- Issue Year: 25/1993
- Issue No: 4
- Page Range: 124-126
- Page Count: 2
- Language: Bulgarian
