Consumption Rituals: a strategic marketing framework
Consumption Rituals: a strategic marketing framework
Author(s): Filiberto Amati, Francisco PestanaSubject(s): Social Sciences, Economy
Published by: Instytut Nauk Ekonomicznych Polskiej Akademii Nauk
Keywords: Marketing, Innovation, Consumption Rituals
Summary/Abstract: With the increasing awareness of the role consumption rituals exert in our soci-eties, in our economies and in the brand building process, the authors set to defi ne a framework for analyzing consumer rituals, and in addition to that, pro-pose a taxonomy of consumption rituals based on type of application and context.
Journal: Studia Ekonomiczne
- Issue Year: 2015
- Issue No: 2
- Page Range: 229-246
- Page Count: 18
- Language: English