Use of nonverbal communication in entrepreneurial context
Use of nonverbal communication in entrepreneurial context

Summary/Abstract: The first association of nonverbal communication is the body language. It is a skill, ability for someone to understand the message that is sent from the interlocutors. Body language is especially important in the business communication. With the proper understanding and use of the nonverbal communication everyone can see the ability and the will for collaboration, team work and the preparedness for changes. With the improvement of the body language, significant steps in the development of the individual’s potential and achievement of the set goals can be made. This is especially important for the proper management of the entrepreneurial small business. For the entrepreneurs, small business’s owners and the business leaders who are facing a lot challenges in their work and fight with the ruthless competition, knowing and implementation of the nonverbal communication is the best tool that they have in their job. This research analyzed the connection between the entrepreneur’s personal characteristics and nonverbal behaviors. The result of the study suggests that while Macedonian entrepreneurs are becoming aware of the power of nonverbal communication, they still don’t make their business decisions based on the analysis of nonverbal communication.

• Details
• Contents