Филмови модели на зрителския успех в българското игрално кино в началото на ХХI век
Patterns of Bulgarian Feature Film’s Success with Audiences at the Turn of the Twenty-first Century

Summary/Abstract: The article deals with the typology of the most watched Bulgarian feature films at cinema theatres in historical and contemporary contexts. The levels of viewership success, the nature of funding and the genre specifics of the most watched Bulgarian movies in the 1970s and 1980s and beyond are compared analytically. A special emphasis is placed on the film melodrama as the most adequate genre interpretation by means of popular art in periods of social crises. The structures of the melodramatic storyline and the melodramatic characters are analysed based on the movie Tilt. Particular attention is paid to the social relevance of the film compared to its contemporary reality of post-communist transition. Objects of interest are also other popular recent Bulgarian feature films (Mission London, Love.net, etc.) that have revived some seemingly forgotten national and artistic archetypes, through their interaction with some popular genres in contemporary European film.

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