КОНЦЕПТ БИЗНЕС В ЯЗЫКОВОЙ ИНТЕРПРЕТАЦИИ НОСИТЕЛЕЙ РУССКОГО ЯЗЫКА XX – XXI ВЕКА
BUSINESS CONCEPT IN LANGUAGE INTERPRETATION OF RUSSIAN NATIVE SPEAKERS OF XX-XXI CENTURIES
Subject(s): Language and Literature Studies, Language acquisition, Cognitive linguistics, Eastern Slavic Languages
Published by: Univerzitni servis s.r.o.
Keywords: cognitive linguistics; сonceptology; concept; associative experiment; concept model; interpretation of experimental data
Summary/Abstract: The article is devoted to verbalization of business concept in language awareness of Russian native speakers of younger and elderly generations. The research method is chain associative experiment. The article provides theoretical relevance and reasons to use associative experiments. The reviewed language material is a result of the associative experiment. The construction and interpretation of the associative layer of business concept was made; it was verbalized by the linguistic means of the Russian language. The analysis of the associative layer resulted in the model of associative field for business concept, expressed with stable positive, neutral and negative associations for the word-stimulus.
- Issue Year: 3/2016
- Issue No: 1
- Page Range: 15-23
- Page Count: 9
- Language: Russian