THE ANALYSIS OF GOOD PRACTICES AND COMMUNICATION. DIFFICULTIES WITHIN THE ROMANIAN UNIVERSITY ENVIRONMENT VIA HOFSTEDE’S AXIOLOGICAL DIMENSIONS
THE ANALYSIS OF GOOD PRACTICES AND COMMUNICATION. DIFFICULTIES WITHIN THE ROMANIAN UNIVERSITY ENVIRONMENT VIA HOFSTEDE’S AXIOLOGICAL DIMENSIONS

Summary/Abstract: In tackling the Romanian academic environment, we were interested in the extent to which the perception of communication blockages and of good organizational communication practices are correlated with the cultural dimensions of the model formulated by Hofstede (1980/ 2001). 939 subjects, from the four categories of envisioned stakeholders (teaching staff, administrative staff, students, employers) responded to three questionnaires: 1. a questionnaire targeting factors that have a negative influence on communication within universities; 2. a questionnaire targeting a three-dimensional evaluation of good communication practices; 3. a questionnaire targeting cultural values [Hofstede, 1994]. The results have shown the existence of significant correlations not only among cultural values and perceived communication blockages, but also among cultural values and evaluation of good practices (existence, implementation possibilities, and benefits). We have highlighted both similarities and differences among the positions of the envisaged stakeholders. The results mark out that axiological anchoring can erase certain ”borders” among stakeholders and also that the same attitude-value pattern can have different effects. The present results highlight the need for a differentiated approach in measuring and improving institutional communication.

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