Strategie della persuasione
Strategies of Persuasion

Summary/Abstract: The article analyses some aspects of persuasive techniques in commercial publicity, using a language that is adjacent to common image and language. Nowadays, publicity is an essential component of mass culture, a social phenomenon, the product of the largest contemporary power of the modern ages, i.e. economic power. Persuasion has become one of the pillars of our economic systems. In order to be able to protect ourselves and maintain out behavioural and mental autonomy, we must be able to distinguish the negative side of the publicity phenomenon. The use of sound games, foreign languages, the naming strategy are just some of the persuasive techniques we shall deal with.

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