For and Against Sociology: Communications in Enterprises and the Actors of Communications Cover Image
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За и против социологията, за комуникациите в предприятията и техните актьори
For and Against Sociology: Communications in Enterprises and the Actors of Communications

Author(s): Yanita Andonova, Vincent Brulois
Subject(s): Social Sciences, Sociology
Published by: Институт по философия и социология при БАН
Keywords: business communication; sociological practices; intellectual poaching; methodological DIY; Master Com & HR; professionalisation;

Summary/Abstract: The article discusses the contributions of sociology to the theoretical and methodological frameworks of, and the pedagogical approach to, information science and communication (ISC). The article discusses how sociology is taught to trainees in communication and why knowledge of sociology is necessary to communication professionals. First, the authors explain how they teach sociology in the Master’s programme in Communication and HR at University Paris 13. Then, based on research on business communication, the article demonstrates how changes in the organizations and the tensions in companies entail the need for communication practitioners to turn to the humanities and social sciences (HSS), including sociology. Sociology is practiced elsewhere and otherwise. Elsewhere in the academic world, outside the courses in sociology, it is practiced in business communication training, which enables communication professionals to escape from the world of illusions built around the image and discourse. It has come to be practiced otherwise, because it requires new standards of professionalism, especially in using knowledge on HSS. The communication practitioners need this ability in order to decode the collective rooted in history and culture, the communities formed in organizing projects, the environments which decompartmentalize and overlap. Sociology is useful in order to understand before acting.

  • Issue Year: 47/2015
  • Issue No: Special
  • Page Range: 286-301
  • Page Count: 16
  • Language: Bulgarian