Możliwości wykorzystania przestrzeni wodnej (i nadwodnej) w procesie konkurencji miast na rynku turystycznym, na przykładzie Szczecina
The possibilities for exploitation of water (and waterside) space in the process of town competition on tourism market on the example of Szczecin

Summary/Abstract: Creating a recognizable tourist product of a city requires basing it on resources that are unique but also difficult to copy or imitate. The aquatic environment, considering its diversity and the plurality of opportunities for touristic use, could fulfill that role. The goal of the paper is to identify possible ways of harnessing water spaces in Szczecin for tourist product creation. The diversity of water spaces in Szczecin (they take up 1/4 of the city’s overall area) could become a base for a complex, characteristic tourist product, which would serve both the recreation of the city’s residents and tourists (mass event organization) and active (sailing, kayaking) or sightseeing tourism (including nature tourism). The creation of a unique product of this type, one that would go well with the city’s brand (Floating Garden 2050), could be the base for effective competition with other cities.

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