Social responsibility of accounting vs. corporate image
Social responsibility of accounting vs. corporate image

Summary/Abstract: Market economy mechanisms and stakeholders interests have a direct impact on corporate operations performed in order to construct an image. The presentation of corporate strengths outside, referring to social issues, allows for earning a positive opinion among stakeholders and thus achieving economic and financial success. The main purpose of the article is to analyze the occurring dependences between social responsibility of accounting and a corporate image. The indirect goals refer to the analysis of dependence between social responsibility of accounting and its functions, as well as the essence of social responsibility trend in accounting. The article offers a subject literature review and author’s reflections presented from both scientific and practical perspectives based on the deduction method. Corporate social responsibility remains particularly important in establishing and maintaining the discussed image. Certain possibilities for creating an image by means of CSR are also offered by the socially oriented accounting.

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