Funkcje narzędzi marketingowych w kreowaniu wizerunku i marki gmin
Role of marketing instruments in creation brand and image of local municipalities
Author(s): Marcin Szwaja, Michał KlisińskiSubject(s): Economy
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: brand; territorial marketing; community; municipality; local government; municipal economy
Summary/Abstract: The article describe the problem of creation the brand of municipality. Authors the article analyze brand development. It was describe purpose the local government brand strategy. The article presents problems the brand strategy evaluation, and analyze the economic and law aspect of territorial marketing in Poland.
Journal: Finanse, Rynki Finansowe, Ubezpieczenia
- Issue Year: 2013
- Issue No: 64 (2)
- Page Range: 93-100
- Page Count: 8