Economics of Luxury – Who Buys Luxury Goods? Cover Image

Economics of Luxury – Who Buys Luxury Goods?
Economics of Luxury – Who Buys Luxury Goods?

Author(s): Jiří Schwarz, Aleš Rod, Jonáš Rais
Subject(s): Economy
Published by: Ekonomický ústav SAV a Prognostický ústav SAV
Keywords: economics of luxury; consumption; conspicuous consumption; luxury goods; Veblen; counterfeit goods

Summary/Abstract: This paper provides an analysis of economics of luxury, more specifically of consumption behavior focusing on buying luxury goods and their counterfeits. We employ data from own omnibus research in the Czech Republic in a discrete choice model with binary dependent variables and so determine a probability of certain action. Our results imply that people who buy luxury goods could be taken (and are taken) as role models for both supply and demand sides on the market with counterfeits. The data also implies that consumers, who buy luxury goods, buy fake goods as well.

  • Issue Year: 63/2015
  • Issue No: 05
  • Page Range: 451-464
  • Page Count: 14