Euromarketing: factors and determinants of the European market
Euromarketing: factors and determinants of the European market
Author(s): Viera Čihovská, Viera CibakovaSubject(s): Economy
Published by: Institute of Society Transformation
Keywords: European Marketing; European Union; Common EU Market; Factors and Determinants of Common EU Mmarket; Global Marketing; Intercultural Marketing
Summary/Abstract: European marketing is a reaction to political and integration processes of a common European internal market creation, subsequent globalisation processes of the world economy and international competitiveness growth. The paper aims at approaching the matter of European marketing, which is being formed as a new management concept facilitating implementation of business entities transactions on the common EU market with maximum respect for European consumer
Journal: Економічний часопис - ХХІ
- Issue Year: 2015
- Issue No: 3-4(1)
- Page Range: 20-23
- Page Count: 4