KAIP PABĖGTI IŠ SVETIMO SAPNO?
ESCAPING THE DREAM OF THE OTHER

Summary/Abstract: Dealing with the changing nature of visuality in contemporary world, this article aims to examine the possibility of producing, classifying, and implanting dreams into one’s mind. Based on Deleuze’s, Horkheimer’s, Adorno’s, Candau’s, and Zizek’s views as well as a few Hollywood films, this work diagnoses the crucial role of cultural industries in duplicating the function of transcendental schematism, as new technologies take over Kant’s transcendental imagination. These processes are implemented through a new form of visual existence – iconorrhea, a rhythmical, repetitive and excessive flux of images, circulating on the screens of public sphere. This paper raises the rhetorical question concerning the possibility of deliverance from this situation, i.e. how can one escape the dream of the Other.

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