Badania nad marką szkoły wyższej
Research on higher education school brand

Summary/Abstract: Research on higher education school brand seems to be very important in the context of—emerging and intensifying changes in the education market. The research may be conducted in different groups (candidates for studies, students, employers), with the use of different methods and techniques of research (both quantitative and qualitative) and include various research problems (brand awareness, student satisfaction, survey following up graduates etc.). Some research directions are enforced by legal regulations, while others depend on the needs of the management of higher education school. Undoubtedly, the need for the introduction of market management to higher schools forces the necessity of conducting marketing research and using the results in the management of higher schools

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